Independent business consultant

Strategy · innovation · important projects

Hi, I'm Etienne

I help companies enter new markets, test business ideas, find useful AI applications, and get important projects moving. You work directly with me.

01What do you need?
Tell me your project

Tell me what you are trying to do.

Select a topic to see how I would approach it. You can carry it straight into the project form.

How I can help

Build a realistic route into the new market.

I assess demand, competitors, routes to market, possible partners, costs, and risk. Then I turn it into an entry plan you can decide on.

Useful output

Market assessment · entry options · partner shortlist · launch plan

Use this topic in the project form

One person, full context, short routes.

You work with me throughout. The person on the first call also does the research and drives the project.

A good fit for

Owner-led, growing, and mid-sized companies that need good thinking and practical help without hiring a large consulting team.

  1. 01

    Show me the situation

    A short call and the material you already have are enough to start.

  2. 02

    I dig in

    I learn the company, market, numbers, constraints, and people involved.

  3. 03

    We choose the route

    You get a clear recommendation, scope, and next step.

  4. 04

    I help make it happen

    I can stay to lead the work, coordinate people, and deliver the next phase.

Ways to work together

Focused sprint · defined project · support for a few days each month

What stays simple

One contact, a clear scope, and regular decisions.

Start with the project form

A clear way to start.

The price follows the work. These formats give you a useful starting point before we define the scope.

01About 3 working days

Focused assessment

For a decision, market question, idea, or AI opportunity that needs a fast outside view.

from €2,800
  • Research and targeted interviews
  • Options, risks, and recommendation
  • Decision call and written brief
02Usually 2–4 weeks

Project sprint

For a defined business question that needs evidence, a strategy, and a practical route into execution.

from €6,500
  • Clear scope and work plan
  • Analysis with regular decisions
  • Final recommendation and implementation plan
03Flexible, usually 4+ days

Project partner

For work that needs someone inside the project: leading, coordinating, researching, and moving decisions forward.

from €900 per day
  • Direct work with the decision-makers
  • Project leadership and coordination
  • Can scale up or down as the work changes

Prices exclude VAT and travel. The first call is free. You receive a written scope and fixed estimate before the work starts.

Describe the project

I have started a company and worked on strategy at country level.

That range helps me move between management, customers, and technical teams without losing the whole picture.

Why that matters for smaller companies

I have made decisions with limited time, money, and people. I know the answer has to work outside the presentation.

01

Confidential strategy mandate · 2026

Strategy and systems

AI innovation ecosystem strategy

Built a model for talent, compute, startup formation, and international positioning, then turned it into a country strategy, launch thesis, operating model, and implementation frameworks.

Why it is useful here

It shows I can enter a new field, find the decisions that matter, and build a practical route forward.

02

Founder and CEO · 2024–2026

Company and product building

Pine Clothing

Recruited and led a multidisciplinary technical team. Took a wearable health concept to a working prototype and companion app, informed by more than 100 customer conversations.

Why it is useful here

It means I understand founders, scarce resources, technical hiring, customer research, and the pressure to turn an idea into something real.

~200Applicants
100+Customer conversations
01Prototype and app
In brief

Business, product, strategy, and people. I am comfortable where those areas meet.

Before founding Pine, I worked at Ampega Asset Management. I hold a dual B.A. in Business Administration and Finance from FHDW Mettmann.

Based
Germany
Projects
Worldwide
Languages
German and English
05Contact
Projects worldwide · German + English

Got something messy? Send it over.

A few lines are enough. Tell me what you want to achieve, what is getting in the way, and when it matters.

What happens next

I read up on the company, reply directly, and suggest a useful first conversation.

etienne@eti-strategy.com